Better Brand Sponsorships is an influencer gameplay mod that allows your Sims to build their own brands and earn money through sponsored content. It adds a five-level Simfluencer skill with new computer interactions, social media platforms, content-creation tools, media kits, sponsorship proposals, and paid brand deals. Your Sim can create accounts on platforms such as SimTok and SimTube before posting content and building their Simfluencer skill. Once they gain enough experience, they can create and submit a media kit, approach recognizable brands, and unlock paid promotional interactions. There’s an optional luxury partnership add-on that lets famous Sims work with high-end fashion companies and earn significantly larger payouts. I highly recommend getting this Sims 4 social media mod if you want to make influencing your Sim’s full-time career.